At Nygard Marketing we are B2B sales experts.
B2B sales is evolving and changing fast in the current digital environment. Companies struggle to balance investment in the newest sales technology verses the people who build relationships that help sustain growth. With 30 years experience in B2B sales we can represent your firm in the marketplace directly, or work with you to develop a sales plan to meet the challenges manufactures face today.
Sales people have not been replaced by digital.
While buyers certainly use digital resources, they use them as a complement to interactions with sales reps. Buyers report that compared to other sources of information, personal interactions are the most influential in their decision making process. Additionally, dealing with a real person increased the ‘buy’ and the frequency.